Running a restaurant in Melbourne is not an easy job. You need to make sure your employees do their work properly, that the kitchen is clean and that your guests are served promptly and with friendliness. You want people to come back and, why not, become loyal fans of your place. However, none of these things is going to bring you, new customers. You need to actively market your restaurant in order to let people know it exists and it has such great food and that you can provide a great experience for them.
As digital marketing in Melbourne is fairly inexpensive, yet effective, you should try to discover what are the best strategies and tactics in the hospitality industry, and apply a few of them yourself. Since you need to promote a restaurant, you want to reach people in your target group when they are hungry or willing to go out and have some fun or for social events. This means you should integrate social media into your marketing plan. Develop a cool Facebook page for your restaurant and start promoting it to people in your city or town. Offer some incentives to make them try your restaurant. Facebook contests can make excellent marketing tactics as most people are willing to eat out for free or for a very small price. Visit http://www.apwebsolutions.com.au/melbourne-seo/ for more information about how optimizing your website can help your restaurant’s brand and attract more customers.
Whatever marketing methods you decide to use, make sure you develop a strong brand image for your restaurant. Your website, your Facebook page and all other social media pages that you have, need to look and feel professional. Include your logo and your unique selling point on all marketing materials. Don’t forget to use lots of food photos. Don’t be cheap, hire a professional photographer or buy yourself a DSLR or a mirrorless camera. The better your food photos are going to look, the more people are going to be willing to pay you a visit. Very few girls can resist a gorgeous chocolate lava dessert closeup, so take advantage of the human weakness. Check out AP Web Solutions for more information related to digital marketing and SEO.
Direct mailing can also be quite effective if you do it right. You can use Facebook and other social media networks to collect the email addresses of your potential clients. Once you have built a good list, you can send out special offers, news, and invitations to your events. If you put together a tasty and romantic Valentine’s Day menu, wouldn’t you like to promote it to as many couples as possible? If you have a big list of prospects, you can send them a message to let them know about it.
As word-of-mouth is very important in restaurant advertising and promotion, consider doing a blogging campaign. Invite a bunch of local bloggers to have dinner in your restaurant and then write about their experience. This can be one of the most effective digital marketing methods for restaurants and bars, especially if you prepare beautiful plates and you invite the bloggers to take great photos of all dishes.
As almost everybody is online in our modern world, you and your restaurant should also be there to welcome their need for tasty food and a delightful experience.